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STRATEGIES IN SOCIAL NETWORKS

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This list of Facebook Ads benefits will amaze you. You will be grateful to read this.

You're making a big mistake if you're not enjoying all the benefits of Facebook Ads. If you are already convinced that you need Facebook advertising for your business, contact us here. If not, keep reading and you're sure to see the benefits that Facebook advertising can bring to your business.

You're losing money every day if your business isn't advertising on Facebook. So let our team work hard to leverage your brand on this Social Network that is the largest in the world.

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INSTAGRAM Did you know that there are over 1 billion active users on this social network? In fact, Instagram is without a doubt the fastest growing social network per year (about 25% to 30%).

Thus, it is easy to see that for the vast majority of businesses this social network has enormous potential.

According to Forrester (a market research company), Instagram is the king of social media with an engagement rate of 4.21%.

Yes, because in practice, that's what matters. The engagement it generates with its consumers. Also according to the same study:

  • Instagram has 58 times more engagement per follower than Facebook

  • It has 120 times more engagement per follower than Twitter

As you can see, the interaction rate this social network has is really impressive. And, that's why Instagram advertising is so beneficial to businesses.

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YouTube has several benefits. Today an average user spends 40 minutes per session on YouTube. When you join YouTube, how long do you watch videos? If you had to guess, what would you say? We often spend hours and don't even notice.

Within this 40-minute time frame, the user will be exposed to several YouTube ads – which is where your small business should be. More and more people are turning to the Internet for their news and television programming.

Rather than running a commercial on more traditional advertising channels (radio, television or print), posting an ad on YouTube allows you to connect with potential customers through a more targeted approach.

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GOOGLE ADS If you don't advertise on Google Ads yet, know that you're missing out on great opportunities to make your company better known, to make it found by your audience and to sell a lot more. The advantages of advertising on Google Ads are huge.

To gain notoriety among your competitors, it is very important that your company is present on the internet. After all, online shopping has already surpassed physical stores. On the internet, you can compare prices, see better payment terms, in addition to having convenience and agility — everything that consumers like and want. About 74% of them prefer to buy digitally.

If you want to attract more consumers and sell more, you need Digital Marketing Strategies. In this way, it is possible to feed your online presence, expand your sales potential and improve the relationship with your customers.

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What are the benefits of advertising on social media?

Check out now 5 of the main benefits of advertising on social media:

1 – Autonomy to choose the budget

One of the great advantages of using ads on social media is the ability to limit your investment based on your budget.

Due to the platforms it is very simple to do this, and you have full control over the amount to be invested, being able to pause campaigns anytime you want.

This autonomy allows small and medium companies to invest more easily in social networks, and there is no minimum investment value.

2 – Increased brand recognition

Another advantage of Social Ads is that even if an ad doesn't generate conversions and immediate revenue, it does provide a priceless benefit: brand recognition.

Social networks are used by a huge number of users, so your brand will certainly be better known among the public, strengthening your position in the market and generating many benefits in the future.

3 – Generating traffic to other brand channels

With a communication strategy with interconnected channels, you can use different social networks to direct the audience to your website or e-commerce.

It is possible, for example, to create ads and generate qualified traffic from each social network to the sales page of a specific product, or to a landing page.

In this way, you integrate multiple digital marketing fronts and lead users to conversion through different paths.

4 – Ad targeting to reach the right audience

As mentioned earlier, one of the coolest features of Social Ads is its audience segmentation power. This makes the strategy much more assertive and can generate great results!

Here are some Facebook Ad Manager targets that you can use in your campaigns.

  • age group;

  • social class;

  • gender;

  • location: by country, state, county, city, district and postal code;

  • language;

  • interests: if you run a page focused on fashion, think of other interests your audience also has and select keywords and related pages, such as beauty, makeup, accessories, etc.

5 – Measurement of results for future improvements

Finally, we have the measurement of results, one of the most important parts of the process of serving ads on social networks.

By analyzing your ad results, you can gain valuable Insights into which ad formats, audiences and CTAs are best.

Here's some data that ad platforms provide about their campaigns:

  • views;

  • reach;

  • frequency;

  • clicks;

  • conversion rate and more

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